Unified the entire customer experience with redesign of website and product originations
Redesign of corporate website - treating it as a product and beginning of funnel. Business saw a 35% increase in applications overnight!
Partnered with CMO to align on pillars of redesign
-Build for the customer
-Consistent end-to-end digital CX
-Research-lead design
-Built to be flexible as brand and products evolve
-Building best-in-class AI digital first experiences